Culturalisation is a philosophy based around the solid business concept of communicating with your customers in a way which makes them feel comfortable. This is a process which is taken for granted in the offline world, but to date has been neglected online.

It has been assumed that the disproportionately higher internet usage figures for the USA can be explained by the factors of superior infrastructure and higher instance of an "early adopter" mentality. We disagree.

In our experience within Europe, we have found that the largest single factor which deters usage is that today's Internet is predominantly an American experience. Translation is part of the solution, but does not provide the entire answer. For example, translating an American website into German creates a double failure. Americans can no longer read it, and German's aren't interested.

The full solution is Culturalisation. Through our federation of engineering developers throughout Europe, JitStream leverages local skills to adapt your site so that it looks and feels relevant to the local community.

This enhanced relevance will drastically improve your market penetration within the areas you choose to target. The resultant higher than usual repeat-usage, and site-loyalty generated by this methodology will pay dividends in terms of the success of your business development strategy. Our European Federation, and through it, our ground-breaking capability to culturalise, is unique to JitStream.

JitStream opens the door to fortress Europe.